Since I noted in the abstract that the present study critically examines the morality of advertising by practitioners in spiritual healing and herbal medicine, also referred to as traditional medicine, there is need to define herbal medicine and spiritual healing before looking at the history of advertising practices in modern Africa.
Herbal medicine and spiritual healing have not been easy concepts to define with precision. However, technical definitions have been offered. According to Australian Journal of herbal medicine is medicine made exclusively from plants; it refers to using a plant´s seeds, berries, roots, leaves, bark, or flowers for medicinal purposes .
It is the oldest and still the most widely used system of medicine outside of conventional medicine in all cultures in the world today. It is important to note that herbal medicine is also known as botanical medicine or photo medicine which means using a plant´s seeds, berries, roots, leaves, bark, or flowers for medicinal purposes As given by the same source, herbal medicine is becoming more main-stream as improvements in analysis and quality control along with advances in clinical research show the value of herbal medicine in the treating and preventing disease. However, scientists are still unsure of what specific ingredient in a particular herb works to treat a condition or illness.
This is because the whole herbs contain many ingredients, and they may work together to produce a beneficial effect. Many factors determine how effective an herb will be. For example, the type of environment (climate, bugs, soil quality) in which a plant grew will affect it, as will how and when it was harvested and processed